In the internet age, a lot of people forget about the old school marketing world. There’s still merit to be found, however, and you have to know how to approach it to get more out of your marketing plan.
Let’s start at the beginning. You’re new to the world of marketing. There are plenty of tools that you can use, including some that you will find online and some that you won’t. Social media, SEO, YouTube videos, blogs, and other internet marketing tactics are great, but there is still something to be said for old school connections.
What are old school connections?
Old school connections are offline links to your audience, ways to reach people who don’t involve an internet connection. Consider things like:
- Fund raisers
- Networking events
- Local Chamber of Commerce
- Speaking to anyone that will listen
Technology can do a lot for your language business, but there are some practices that still make an impact that might not require a lot of gadgets and gizmos. Word of mouth is still a great way to get noticed, so make sure that you’re talking. Make sure your friends, family, clients, and colleagues are all talking about your language business in a positive light.
Find ways to get involved in your community and meet people on a personal level. In a time when everything is virtual, connected, and instant, there’s a special quality in a business that still uses old school marketing and connections to build their business. People like feeling like they’re special and if you can use your marketing connections to do that, you’ll have much better chances of success.
A lot of people might tell you that old school connections are outdated and not necessary. If you ask your clients though, you’ll find that they appreciate the personal approach.