More often than not, your “great sales pitch” is only going to leave your listeners bored and uninterested. While it may be helpful to them to know what you and your business do, listening to your pitch will probably make them feel like they are being advertised to. So, without a pitch, what do you do now? The answer is become a problem-solver. Your client has a buying problem, and you need to be the answer. The secret to finding a solution to a client’s difficult situation is to first let them tell you about it. This can be tricky, because many times the client won’t seem to have any issues at hand. Therefore, you need to help your client envision a better future for his or her business. Typically, this will uncover some roadblocks preventing the transition from how things are to how your client would like them to be. To be an effective problem-solver, your job is to communicate ways to remove these roadblocks and then explain how your services could assist with that. That way you are no longer the annoying salesman but the easy solution to your clients’ problems.
- ""Translation is a thankless job although it is one of the very high-stake and risky jobs in the world." - Ahmed Gumaa Siddiek 1 month ago
- The College-Football Championship Game Field Will Have A Different Look— And It's All About Branding. Isn't that what it's all about anyway? 2 months ago
- Holiday Greetings! - eepurl.com/_846b 3 months ago
- Happy Holidays and warm wishes for 2015! - eepurl.com/_H8nT 3 months ago
- @daphnemcb @fabcid My pleasure. It was a lot of fun to share my expertise with the passionate #translators in #Peru! 5 months ago
Newsletter Signup Form
Sign up for our newsletter and get the latest in tips, events, updates and training sessions directly to your email!