Personal Branding Across Cultures: Blending in with Body Language

Many of us know that in some Asian countries a forward bow is the accepted form of greeting, rather than the Western handshake practiced in American and European countries. International business texts remind us to be wary of the differences in body language and gestures between countries, as an innocent symbol for “great” in one place could be taken as offensive somewhere else.

Body language varies around the globe and between cultures, and familiarizing yourself with what is normal in a country that you are visiting, or a group of people for whom you are giving a presentation, will be tremendously helpful, if not absolutely essential for success. More

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